All about SEO and Meaning of SEO
Search Engine Optimisation abbreviated to (SEO) is a term commonly used on the web to refer to improving volumes of traffic to a website through the use of search engines and the organic search results. However this is not the only technique used to improve a website’s positioning.
A professional SEO will tailor and evaluate the content in the client’s website with the best possible keywords and key-phrases accurate to the relevancy of the sites content. Providing possible top ranking results that customers would search for in common search engines such as Google, Yahoo etc. These search engines crawl through links to find pages using their own specalised complex algorithms to search for results.
However this doesn’t always guarantee top placement and positioning in search engines. Good quality content in a site also attracts customers, keeping information up-to-date and relevant keeps customers coming back. A big part of optimising is the tracking and performance reporting, developers and SEO’s can keep abreast of popular keywords used in searches and refine their content appropriately.
Copywriting the content on a website has a major impact on search engine performance as does a well structured document using appropriate heading tags. As some search engines pick up on the content and therefore constructing good usage and placement of words in the main body will expedite the content tremendously, caching the more up-to-date version.
Highlighting the first main content of an article in bold text and setting the paragraph as an H2 tag and placing appropriate keywords in this section, it is likely that the search engine will read this part first. Especially if it’s located near the top of the H1 tag in the document, the BBC website news articles are a great example of this method.
Optimisation of a website has a great deal to do with Internet Marketing and building your own SEO Strategy. Professionals integrate this in their web development process for their clients to aid in driving customers to the site. SEO is an on going process throughout the web development cycle and should be done on a regular basis even after the site is developed. Getting recognised in the search engines with the highest possible rankings can drive more business to the website and provide the best ROI (Return On Investment) for the company.
Conclusion is that Search Engine Optimisation is a necessity for emerging businesses to take hold of as the competition is an ever growing industry.
Basics of SEO
Nowadays, even the smallest company uses the Internet as a main tool in building a customer base, keeping in contact with their clients and this is also their most basic means of advertising.
Designing a company web site is cheap and effective, not to mention essential because the world wide web is the only medium that offers instantaneous information access to millions of users around the globe.
Any web developer worth his salt should know about search engine optimization or SEO.
This is the key towards building an effective web site that would get a lot of hits and visitors. A web site that nobody visits is useless so the challenge lies in leading Internet users to visit your web site.
Thus, your web site need to be “found” when users type in keywords in search engines such as Google, Yahoo, MSN, Altavista, AOL and others.
Once a keyword relating to the products or services that you offer is keyed into a search engine, a direct link to your web site should emerge on top of the list.
You should employ search engine optimization techniques to lead traffic your way, and get more hits that would later on lead to more profit for your company, which is your goal in the first place.
Here are some tips on how you can make it to the top of the list of search engines, and use your SEO techniques to benefit your web site and your company:
1. If you have an existing web site and domain, just optimize the one that you currently have instead of purchasing a new domain.
It will take some time before your web site will show up in a particular search engine, like Google, so it better to use the one that you currently have instead of switching to a new one.
2. Know who your target audience is and aim for them.
If you are in the manufacturing industry and a user types in your product in a search engine, then you would immediately have your target right in front of you.
As soon as the user hits the Enter button or clicks on ‘Search’, then the person will be lead to your web site.
Make sure that your target market will get ‘hooked’ on your web site. Once the search engines show the link to your web site, their job is done.
What you should do next is to make sure that your visitor will not leave your web site without them trying out your products or services, or at least leaving some pertinent information so that you can contact them in the future for marketing and advertising purposes.
When hitting a particular target market, learn about their interests, location and age to have an idea of what you can offer them in return.
Also, you can somehow link their interests to your products and services.
3. Search for the right keyword.
You should be creative, persistent and flexible when looking for the keyword or keyword phrases to use in optimizing your web site.
Google and Yahoo offer some tools and tips on how you can come up with keywords that will yield results.
Do not settle for just one keyword. You can also vary the words and phrases that you use for each page on your web site so that you can have more hits.
4. Consider your target market when designing your web site.
The design itself would include the general theme of the web site. You should also pay attention to smaller details such as color and font style and size.
Make sure that the web site is user-friendly and do not forget to insert helpful articles, tips, hints and related links that can be shared to other users.
It is a good thing to have an option to send a link or an article to a friend, which will add more users and increase your client base.
There should also be various ways to browse through your web site, to fit each user.
A person might find it to difficult use the scroll down option so you should also provide hyperlinks which are accessible to them.
5. Concentrate on the web site content.
Regularly update the content of your web site so that old and new users can find something new when browsing through your site.
Make the content brief and precise. Writing a content which has more than 600 words will make the users lose interest, since most of them do not actually read but just skim through the text.
Strive to be the best and most comprehensive web site and you will make your mark when it comes to information about the products and services that you offer.
It helps a lot to pay attention to detail, too.
Finally, keeping your web site’s content updated is a must.
Spread the word about your web site and use the basic search engine optimization techniques and you will surely gain positive results once users visit your web site.
Getting quality inbound links and seo
It’s the dream of every online blogger to be the acknowledged king of the hill. When it comes to search engine optimization (SEO), to be king of the search engine hill is to have as many people link your site to theirs. One-way.
Search engine optimization is a method of preparing a site for high ranking in search engine queries. Methods on optimization vary between legitimate ways like continually improving content relecvancy and ease of navigation to tricks like keyword stuffing, link farming, etc.
The term used for people to have your site linked to theirs one-way is to have an inbound link. With search engine giants like Google and its PageRank system, it places significant value on the number of links pointed to your site because it is considered a vote of confidence and relevance by that site.
As stated by Google: “In essence, Google interprets a link from page A to page B as a vote, by page A, for page B.” And a large vote of confidence online not only means fame but most likely even fortune. This is because the relevancy of a site causes it to rank higher in the search engine search strings, attracting more attention from consumers and attracting revenue from companies willing to pay to appear on the same site.
In effect, one-way inbound links are now as good as gold.
So far, there are five effective ways to acquire inbound links:
- Wait for Offers. The normal way of getting inbound links. This method is the most ethical of the strategies. This methods banks on the fact that if the site has great content that is constantly fresh and interesting, with a navigation system that does not require rocket science, people will eat it up. Offers will come of their own volition. Then you get your links.
- Play Musical Chairs. A devious way of getting inbound links using reciprocation with a twist. Reciprocation is the most common form of getting links which doesn’t hold much water with page ranking systems of search engines. Normally search engines can detect reciprocal links, but if reciprocation is layered, i.e. indirect, it takes the engine much more work to detect it, requiring more complex algorithms. The price for doing this trick is steep, though. You have to have more than one website. Some people make a pretty penny putting up links one-way.
- Apply for Inbound Links. Yes, it’s not a crime to promote your site. You can submit your site for review at people-run directories whose interests run into the subject matter of your site. If the world wide web is the analogy of the earth, a directory can be best described as a town, where almost everybody knows each other. Any new arrival gets a thorough once-over and the whole town votes to see if you can get to stay.
- Links for Sale. Some high-ranking sites are willing to sell their outbound links to the highest bidder. Sites that are popular with PageRank or other search engine ranking systems use this extra capacity for extra income sometimes. However, the drawback to this is that the sites are only mercenary, selling their sites for rent. You have no link-equity other than the amount of cash you shell out to keep on existing on their site. Search engines such as Google are actively trying to dampen these efforts as it degrades the relevance of their search engine results.
- Be Generous, Distribute Content. Of all the strategies stated, this is a highly effective method of getting better quality, legitimate one-way links. You give other websites a reason to put a link on their sites to point in your direction.
All sites are always looking for fresh content for their sites. A site cannot expect to stay number one in relevancy if they just keep on refreshing the content of their sites once every month. Most of the time these sites will even pay for fresh online content to a slew of writers. For a discounted offer, you can have a “about the author” link posted on the site with your own content. Be creative. The key is to make it mutually beneficial.
Ultimately, with a little patience, elbow grease, and luck. It pays to just be honest and stick with the stuff you like to talk about. You don’t regret eating up the time and you enjoy the process.
Web site traffic is every website owners’ dream.
The kind of visitors that these owners would want is those who are interested already on the site’s traffic. They are the same ones who will benefit more on what the site have to offer.
This is the reason why your visitors should be highly targeted ones. Now, you may be wondering, what is the best way to get targeted website traffic coming over to your site?
Take it from the expert. Below are some of the things that proved effective for them in increasing their web site traffic.
1. Search engine optimization
This should be first and foremost in your mind. Whichever way you put it, in the online world, search engine rules. To be known in this business is to be recognized by major search engines. Your site needs optimization in these search engines. Know the importance of links and site tactics.
2. RSS
Blogs and RSS feeds go hand in hand. Since more people are into blogs, website owners are finding that this has become a valuable tool in getting website traffic. Once you input RSS feeds into your blogs, expect a great number of targeted website traffic to come pouring into your site.
3. Viral marketing
One way of getting more website traffic is by giving out freebies to your visitors. Consumers come running at the first sign of something free. Many websites offer free reports that their visitors can download and be able to use.
One example of a freebie that can bring a lot of website traffic is updated report and tutorials on using software like RSS for all kinds of website.
The viral marketing techniques you should are the ones, which you can brand with a link to the company and that can pass around with no trouble at all. Programs that goes with what your site is all about is another viral marketing suggestion you may want to consider.
4. Articles marketing
This works big-time. Whenever article marketing is used, major changes for the better have been made on many websites. Not only were website traffic increased, the profits are also doubled. Article marketing is an effective means of getting targeted visitors into your site.
Submit your articles to article directories and published on websites. Before you know it, your content will be displayed on various websites and read by customers who would even be attracted to what you are offering.
The technique in article marketing is to write quality and informative articles that focus on your niche market. Publishers are always on the search for fresh new contents. Once they see your articles, they would want to use them in their publications. When this happens, your link popularity will be given a boost along with your search engine rankings.
When writing articles, look for the right keywords to target. They should then match the topic of your site. It is best to try and use keywords that have very high traffic but with low competition from existing websites.
5. Ezines
This is for those who have ezines. You can building up a huge opt-in list of subscribers to your ezine in order to bring in more website traffic to your site.
Use your ezine to give out tips and suggestions to your readers. When you have built up a good relationship with your readers, they will remain faithful to you and try to come back for more of what you have to offer.
Your ezine should be directly related to the topic of your site and gives information that will be very much helpful. You will realize that once you continuously manage your site based on a single focus, you will be regarded as an expert on that field. When you are considered an expert, visitors will come looking for you to seek out ideas and suggestions.
There are other sources of website traffic that can work well also but not as effective as the ones mentioned above. Examples of these are forums.
Website traffic is a continuous process that website owners have to maintain. Try to use these techniques that the experts have found to be beneficial. Or you can think up others ways of for your own.
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